Posts tagged authorplatforms
Founder, President at Experience Digital Marketing for Authors and Publishers

Michael Mejer is an established, trusted digital marketing expert in the non-fiction business book space. The culmination of years of experience in publicity, marketing, and sales in this niche has empowered him to help dozens of authors take their social media platforms to the next level to help promote and grow their books, brands, and businesses.

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Are Royalties Fair? A Publisher Weighs In

The Authors Guild released a chilling report on January 5th showing a drastic decline in author earnings over the last decade. The New York Times article on the report largely blames this decline on Amazon’s dominance of the book marketplace. There’s no getting around the reality of this. Amazon’s share of the market grows each year, and their ability to insist on better terms and increased coop and other fees increases proportionally. Publishers are getting squeezed, and are, in turn, lowering the advances they pay for all but superstar projects.

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