The Unexpected Importance of Author Email Signatures

I’m back today to discuss how authors can use the signature line in their email correspondences to continually promote their publications in a form of passive email marketing. Using an email signature line is specifically a great way to promote an author’s writing to all those they correspond with in everyday emails to friends, family or colleagues. Signature lines in email can automatically populate below a new email’s text, based on email signature settings, or can manually be pasted in every time an email is sent.

Digital Marketing, Social Media MarketingMark GottliebDecember 9, 2018digitalmarketing, emailmarketing, socialmedia, MarkGottlieb, TridentMediaGroup, LiteraryAgentComment