The Unexpected Importance of Author Email Signatures

I’m back today to discuss how authors can use the signature line in their email correspondences to continually promote their publications in a form of passive email marketing. Using an email signature line is specifically a great way to promote an author’s writing to all those they correspond with in everyday emails to friends, family or colleagues. Signature lines in email can automatically populate below a new email’s text, based on email signature settings, or can manually be pasted in every time an email is sent.

Digital Marketing, Social Media MarketingMark GottliebDecember 9, 2018digitalmarketing, emailmarketing, socialmedia, MarkGottlieb, TridentMediaGroup, LiteraryAgentComment

Using Google News Alerts to Grow an Author's Career

Welcome to my first blog post on Talking Books with Literary Agent Mark Gottlieb! I've created this blog as a way to share helpful tips and tools with authors to grow their online presence. For this first post, I'd like to focus on one of the many methods I use with my book publishing clients to help further grow their careers.

Digital Marketing, Social Media Marketing, author marketingMark GottliebDecember 2, 2018marketing, socialmedia, digitalmarketing, googlenewsalerts, TridentMediaGroup, MarkGottlieb, LiteraryAgentComment