They say not to judge a book by its cover, but people often do, and that's one of the reasons why first impressions will likely leave a lasting impression. Why else would stores such as Macy's make elaborate storefront arrangements? It's often to draw customers into the store.
Read MoreAs writers, most of us have a vision of the perfect writer’s world—we sit on the deck of a charming bungalow, overlooking some untouched tropical paradise, while we pound out bestsellers before we hit the beach. We drop the finished manuscript in the mail, our literary agent takes it from there, and the checks roll in while we decide whether or not to do Oprah or go surfing—we opt for surfing—our agent will handle things with Oprah.
Read MoreI’m back today to discuss how authors can use the signature line in their email correspondences to continually promote their publications in a form of passive email marketing. Using an email signature line is specifically a great way to promote an author’s writing to all those they correspond with in everyday emails to friends, family or colleagues. Signature lines in email can automatically populate below a new email’s text, based on email signature settings, or can manually be pasted in every time an email is sent.
Read MoreWelcome to my first blog post on Talking Books with Literary Agent Mark Gottlieb! I've created this blog as a way to share helpful tips and tools with authors to grow their online presence. For this first post, I'd like to focus on one of the many methods I use with my book publishing clients to help further grow their careers.
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